Real Life

Who Run The World… Buying Power? Girls!

Beyonce tells us that girls run the world. And I’d have to agree that is indeed quite true.

But what Beyonce’s powerful musical tribute didn’t explain is precisely how we do that. So as we approach the most expensive of holidays, not to mention a time of year for gathering around our family matriarchs and appreciating what we have, I’d like to share some fascinating statistics that spell this out a bit more.

Girls (or rather women) do in fact run the world, and here’s how:Women 80% Buying Power

Women in the US are projected to earn $14 trillion this year (2014), which is a whopping 50% higher from what they earned in 2011. And it’s expected to keep growing over the next 15 years until women control two-thirds of the nation’s wealth by 2030. Talk about show me the money!

Plus, women already make an average of 80% of all buying decisions. More specifically, we make 91% of home buying decisions, 80% of health care decisions, and 65% of new car decisions. And that’s just to name a few.

We’re not done there either. Beyond what women are projected to earn, we’re also expected to inherit 70% of the world’s wealth over the next 2 generations.

That’s a whole lot of financial power in the hands of the world’s fairer sex. So ladies, keep this in mind as you think about what this holiday season and the eve of 2015 means to you. And don’t be afraid to aim for more wealth and power yourself.

The numbers have spoken. It’s our destiny.

You can be a part of this change that is sweeping the nations of the world. You can be a Tough Cookie!

Source: Daily Worth


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